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Barb Matyszczak
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Americans Overspend During Holidays

November 25, 2016 2:09 am

We all know what it's like to spend more than we meant to. The SunTrust Banks, Inc. annual Holiday Financial Confidence survey reveals that 43 percent of Americans feel pressure to spend more than they can afford during the holiday season. Pressure to overspend is up four percent since the survey was first conducted in 2014 by Harris Poll, but down slightly from a high of 46 percent last year.

In the 2016 SunTrust Holiday Financial Confidence survey, two-thirds of Americans (66 percent) admitted they typically experience stress during this time of year.

To create a more memorable holiday season, SunTrust offers the following tips:

Align spending with your values. The most meaningful gift you can give isn't a present you buy, but your presence in the moment. Take the financial pressure off by giving gifts that promote personal connection, like offering to help an elderly grandparent with grocery shopping for a month.

Embrace creative and unique gifts. If you're an artist, gift a sketch. If your friend collects vinyl, scour secondhand stores for unique records. Reject the notion that a special gift has to break your bank account.   

Trim costs, not your social life. Togetherness around food is a hallmark of the holidays and a great way to connect with loved ones, but it can be expensive if you're the host. To avoid the high cost of a lavish party, host a wine and cheese gathering or try an old-fashioned potluck.

Choose the virtual shopping cart. Start your holiday shopping early and price compare online first. This can help relieve the pressure of last-minute purchases that often end up costing more.

Take preemptive steps to avoid a holiday hangover. If reconciling your checking account balance isn't a habit, the holidays are a good time to start. Tracking purchases every few days can help you keep spending under control and avoid financial regret in January.Source:  SunTrust

Published with permission from RISMedia.